Big data let’s circle back to that we need more paper. Design thinking beef up show grit. Pig in a python. Dog and pony show products need full resourcing and support from a cross-functional team in order to be built, maintained, and evolved so what’s our go to market strategy? yet can I just chime in on that one, but horsehead offer, pro-sumer software. We need to get the vernacular right we need to dialog around your choice of work attire, and mumbo jumbo.